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Thursday, July 21, 2011

Ponderings....

I've been giving a lot of thought lately to the whole "charge what you're worth" concept when it comes to jewelry pieces.  Ever since the blog that I and some others posted about a few weeks ago, I've been really thinking about it.  And I put myself on the OTHER side of that equation.  I put myself in the shoppers shoes.  I also looked at it from the point of view of a bead SHOPPER and not seller.  And realized that I enjoy low prices, good deals, great steals, and SALES as much as the next beader.  Not having to pay sales tax is a HUGE perk, as well as buying wholesale compared to retail.  So when it comes to creating, and pricing jewelry, is it really so wrong to downprice every now and again?  I tried selling the piece for the price that I took the time to figure out - the supplies, the design, the work involved, etc.  And after a month, a year, and some even longer - many of my pieces are still here.  So now what?  Just keep letting it sit in a box, awaiting the perfect opportunity to sell at the price I originally chose for the piece, or mark it down, do some strategic marketing, tagging and have some fun having a sale!  I know I love finding sales, so why shouldn't I have one now and then?  When I had my store, my best months sales wise were those when I had at least 20% off of most if not all items in the store.  People like sales.  I LOVE sales.  They look for the best price, and shop for quality. So do I.  And as far as my jewelry goes -  I have quality, and I have decided to try to share that quality with those that can enjoy it - granted at a price that may not have been what I originally put into it.  I'm sorry if that will make a few people upset with me.  It's not a permanent thing.  It's a weekend, one show (maybe two show MAX) CLEARANCE sale.  I want people to enjoy my work - and hopefully come back for more - that won't necessarily need to be on sale for them to buy it.
At least that's how it works in my ponderings....
TTFN  

1 comment:

James Wortz said...

I know where you are coming from with the charge what you are worth. But if people are not willing to pay what you are worth because they can find something similar for less well that is the nature of the beast in a free market. But I must say two sales for slightly less than you had hoped are better than no sales at your original price.