Wearing pink is what one successful jewelry seller has said is one of her keys to success as shows and art fairs. And I’ve tested her theory – I’ve had both success – and not so much. I personally think it all comes down to drawing people in – and keeping people in. BE FRIENDLY. Hiding behind a book and not greeting people is NOT a good way to make a sale. Now mind you – I DO take a book – or more likely crossword puzzles and sometimes even a bead project - to keep me busy during those lulls and sometimes just plain DEAD hours during shows. But the MINUTE a customer walks up to my table, and into my space – I’m saying hello, pointing out highlights and sale items, and making sure they know I’m available.
And yesterday – it took me ALL DAY to finish that darn puzzle! It started slow – and ended, well….wow. AWESOME DAY. With AWESOME SAUCE on top!
And it got even better when I came home to see how many of my wonderful Facebook and blog friends had been SHOPPING in my Etsy shop yesterday! YAY! I DO have to go buy more mailers! LOL!
I was a little more subtle with my display yesterday – back to my tried and true pale yellow, ACCENTED with my pops of purple.
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It was an absolutely GORGEOUS day, no breeze to blow down our displays, and after the first dead 1/2 hour – a pavilion FULL of shoppers for most of the afternoon. 
The interesting thing for me – that even though I had sale and clearance items – they weren’t my biggest sellers. In fact – I sold TWO of the items that just came back from Shiawassee Art Center - 
Everyone was cheerful, happy and apparently very willing to part with their hard earned dollars yesterday – ALL of us had a wonderful day.
So even though I wasn’t wearing pink to bring in the sales – one thing I can tell you from experience – and it spoke volumes yesterday – NEVER start breaking down your table early. Or if you do – only take away unneeded display items like florals or small signage. My BEST customers yesterday were a mother and daughter that showed up JUST before closing – and just kept buying and buying until well after the 4pm end time. And that’s just fine by me! The event organizer even got in on the fact that I was still there – and was my last sale of the day! AND that mother and daughter booked a home party girls night out!
Had I started packing up early I never would have had that last $100 worth of sales. THAT’S one of MY secrets to success.
Well – gotta run, girls. Off to the post office to mail SOME and buy mailers to mail MORE. Keep those sales coming, kids. I appreciate it so much. And while the current traffic is nice, it probably won’t prompt me to keep the shop open. I MAY extend the close date, but the current sale and shipping discounts are the magic ticket – and the sale ends 8/30. Still plenty of time to save – www.etsy.com/shop/shescool.
Peaceful beading,
TTFN
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